Dyelicious was established in 2012 in Hong Kong with a brand philosophy centered on using natural dyes to replace industrial chemical dyes, aiming to reduce environmental damage and pollution. The studio initially focused on researching "food waste dyes." In 2016, after discovering the forgotten history of indigo dyeing in Hong Kong, the team revived and began cultivating the native Strobilanthes cusia plant (locally known as “Chinese Indigo”), establishing the city’s first indigo plantation and successfully reproducing a locally sourced dye known as "Hong Kong Indigo."

In 2020, due to a decline in food waste supply during the pandemic, the studio began experimenting with a trending technique abroad known as "eco-printing," using plants from around the indigo field. This technique has since become a key area of ongoing research.

Located in the Jockey Club Creative Arts Centre (JCCAC) in Shek Kip Mei, the studio also operates as the Dyelicious Academy. It is committed to conserving the native Indigo plant and promoting natural dyeing practices. The team actively researches local indigo cultivation and traditional dyeing arts while regularly organizing workshops with schools and corporations to promote sustainable fashion. These workshops highlight food dyeing by repurposing leftover ingredients into dyes, encouraging participants to rethink their relationship with food and embrace food waste reduction.

Inside the studio, deep indigo-stained gloves, custom-made hanging racks, indigo plant decor, a global collection of indigo pastes, and a dye vat filled with 1 ton of indigo dye all reflect the artisans' passion for preserving traditional indigo craftsmanship. Their dye-stained hands embody a deep commitment to hand-dyeing and the spirit of craftsmanship.

From farming to design and product development, the team has spent years refining natural dyeing techniques through repeated testing and accumulated experience, all with the goal of making natural dyeing more accessible to the public. Dyelicious frequently hosts various workshops such as natural food waste tie-dyeing, indigo dyeing, eco-printing, and suminagashi (floating ink marbling). They also offer DIY kits and dye packs for sale, so people can enjoy the art of indigo dyeing at home.

Eco Activities and Educational Workshops